Sampling and production Essay Example | Topics and Well Written Essays - 500 words

Sampling and production - Essay Example 69558 million in the year between 1996 and 1997 (Priyadharshini 2012). Today, Indian leather industry is recognized in the international markets which has led to it being ranked in India’s one of the top seven earning industries of foreign exchange (Priyadharshini 2012). India is suitable as a destination for the sampling and production of leather garments because leather industry in India has seen a massive transformation and development since the sixties. Today, it not only exports raw materials, but also exports value added finished products. More importantly, the liberalized trade and economic policies combined with the globalization of Indian economy make its leather industry poised for more growth and expansion in the future and increased share in the global trade. Leather industry is also flourishing in Turkey, which makes it a suitable country to sample and export leather products from. SF Leather is a potential leather sampler and producer based in Izmir, Turkey’s free trade zone. Specialized in leather handbags’ production, SF Leather is quite popular among the clients as an alternative exporter of leather products to East Asia primarily because of the efficiency of its delivery and more competitive prices than what are charged by vendors in Eastern Europe (SF Leather n.d.). Another major company that qualifies for consideration is Moda Sourcing Solutions based in Istanbul, Turkey (modasourcing.com 2014). China has been chosen as the country for sampling and production of all other fabrics because Chinese exports of fabrics is reaching new height in the contemporary international markets. Places like Hangzhou have plentiful small garment makers that produce anywhere between 20,000 and 30,000 suits every year (Brown et al 2005, p. 81). A very noticeable and appreciable aspect of Chinese trade is that the country is capable of producing all varieties of fabrics customized to the needs of its customers. Thus, we find some of the most

Steps for improvement in future for flipkart Essay Example for Free

Steps for improvement in future for flipkart Essay The e-Commerce market in India has enjoyed phenomenal growth of almost 50% in the last five years. Although the trend of e-Commerce has been making rounds in India for 15 years, the appropriate ecosystem has now started to fall in place. The considerable rise in the number of internet users, growing acceptability of online payments, the more number of internet-enabled devices and favorable circumstances are the key factors driving the growth story of e-Commerce in the country. The number of users making online transactions has been on a rapid growth trajectory, and it is expected to grow from 11 million in 2011 to 38 million in 2015. Flipkart is a leading e-Commerce company which has established itself now as the fastest growing mid-sized company. Backed by a funding of $31 million, the company is set to grow from five warehouses and 35 delivery centers to 35 warehouses and more than 60 delivery centers across the country. But, with wide expansion in various sectors, greater range of challenges also come across. By large, major challenges that the company faces are :- 1. Customer Satisfaction. 2. Market Expansion. 3. Best Economic Use of Funds. Keeping in mind the above challenges, few steps that can be taken by the company to improve upon its brand value in future according to me are :- Making Customer Satisfaction #1 priority In a market where even a single customer plays an important role, it becomes very important to make sure that the customer is treated in the best possible way. But, in practicality, this is very difficult and we have experienced it ourselves. How many times has it happened that you didn’t get your order on time? I guess many!! So, here are 4 key factors that can heavily influence customer satisfaction which need to be taken care of if flipkart wants to keep ahead of its competitors. 1. Accuracy (Right Product): In accordance with Wyatt Earps belief that â€Å"fast is fine, but accuracy is everything†, we can understand the pivotal role that receiving the right product plays in determining customer satisfaction. In a recent survey, approximately one out of every three respondents (29%) said that they would abandon shopping altogether with a retailer if they received one incorrect delivery. This equates not only to one lost customer for life, but combined with the impact of social media and word of mouth, this could seriously impact brand image and performance. Therefore, it is immeasurably important to run multiple accuracy checks, run by multiple employees to reduce the risk of errors. 2. On Time Delivery: According to a survey from Comscore, 42% of shoppers have ABANDONED an online shopping cart because of the delivery date. Communication of the expected delivery date of the order is critical to setting the correct expectation of the consumer. Conversely, 41% of shoppers RECOMMENDED a retailer when they received their product when expected which can lead to increased loyalty and new customers. Speed is crucial to ecommerce operations. The ability to turnaround orders within the same or next day is highly recommended. 3. Order Tracking: has in recent years become a necessity for online retailers with 75% of customers believing it is a service that every retailer should offer. These primarily include email notifications containing a unique tracking number as well as having the ability to check directly on the retailers website for the tracking information whether it is pending, en route or arrived 4. Discounts and Coupons: Many consumers these days come to online shopping sites only because of vast number of discounts and coupons and this can highly influence customer loyalty. According to Comscore, 95% of respondents have recommended a retailer due to the availability of discounts and coupons. Retailers should clearly state their terms and conditions for discounts and coupons on their website so it’s clear to the consumer before they checkout. CHANGING TRENDS IN INTERNET USE The mobile internet user base is growing, aided by the introduction of 3G data plans and declining smartphone prices. Several smartphone models are available at less than Rs. 8000 in the Indian market. Mobile internet users are expected to account for more than 60% of the user base in India, considering that their number is forecast to reach 200 million by 2015. Telecom operators are incentivizing mobile internet usage by reducing tariffs and providing unlimited usage facilities. They are offering unlimited internet browsing plans at a lowly price of Rs. 200 per month to their GSM customers. Within six months of the launch of 3G, the number of connections reached 10 million, closely matching the number of broadband subscribers. UNDERDEVELOPED USER EXPERIENCE The growth of mobile internet is encouraging. However, experience on e-Commerce websites also needs to be improved, since most of these sites are not optimized for use on mobile devices. Furthermore, not all e-Commerce sites have developed mobile apps. Given that an increasing number of people would access internet on their mobile devices, e-Commerce players need to step up and develop mobile websites and apps for major mobile platforms. MAKING YOUR PRESENCE FELT ON 3rd PARTY WEBSITES It is one of the major solutions for your e-Commerce business as you should list your complete range of products on 3rd party sites in order to get more attention and visitors. However, 3rd party shopping sites are highly popular on the web and visited by lots of visitors. Today, there are lots of shoppers, who are visiting these websites in order to compare the products, so it is highly important for you to make your products visible. You always try to make your products as visible as possible so that people come to know about your products and services. When it comes to talk about some popular 3rd party shopping sites, Google shopping, eBay and Buy.com are some most popular sites to increase incremental revenue. ENHANCING PAGE LOAD SPEED Then it comes to enhance page load speed, you should consider pictures and images that you have on your page. However, it is a common problem with e-Commerce websites as the websites have lots of images of products, so this problem is quite difficult to face, but retailers can easily resize their product images and use different formats like .pang that surely help. All the e-Commerce websites try to enhance page load speed so that their customers easily visit their website and load each and every page without nay hassle. Giving what the Indian customers really want and understanding their mindset. ‘Touch and Feel’ factors: Indian customers are more comfortable in buying products physically. They tend to choose the product by touching the product directly. Thereby, Indian buyers are more inclined to do ticketing and booking online in Travel sectors, books and electronics. Companies dealing with products like apparel, handicrafts, jewelry have to face challenges to sell their products as the buyers want to see and touch before they buy these stuffs. Cash On Delivery: Cash on Delivery (COD) has evolved out of less penetration of credit card in India. Most of Indian E-commerce companies are offering COD as one of mode of payment for the buyers. 30%-50% of buyers are also taking advantage of this mode of payment while making purchase of any product and service over internet. COD has been introduced to counter the payment security issues of online transaction, but this mode has been proving to be loss and expensive to the companies. It is seen that majority of the customers denied to make the payment at the time of delivery of the product. Hence, companies tend to lose the sale along with product transit fees. In order to curb the problem of COD, online companies should take some judicial steps; otherwise basic logic behind the ecommerce business will be at risk. Online Transaction: Most of Indian customers do not possess credit card, debit card and net banking system, which is one of the prime reasons to curtail the growth of ecommerce. Nevertheless, in recent years, some of the nationalized banks have started to issue debit cards to all its account holders. Third-party online payment solution China’s leading third-party online payment solution allows individuals and businesses to execute payments online in a secure manner. Its escrow service has made consumers confident about conducting online transactions without being concerned about product delivery and quality. This is because payment is only released to sellers when consumers confirm the delivery of orders. Expansion of market instead of taking market share from the competitors. One more area where flipkart can expand its market is into the Online Travel Market. Some encouraging points of online travel market are :- Indian travel industry among the fastest growing in the world Growth in India’s travel and tourism industry is the second fastest worldwide. According to a Deutsche Bank report, the industry would grow at a CAGR of 10% to reach US$111 billion by 2020. The growth of the services sector (thereby leading to rising household income, an expanding middle class and more inbound and outbound tourism) is responsible for this rapid growth. Decade of air travel The civil aviation sector in India has witnessed favorable developments in the last decade. India is the ninth-largest civil aviation market in the world and is poised to feature among the top five global markets over the next decade. Airline passenger traffic rose rapidly from 59.3 million in 2005 to 162.3 million in 2012. Indians now travelling more†¦ Inbound and outbound travel for both business and leisure has increased. Spending on domestic and international travel by Indian travelers is forecast to touch US$1.4 billion and US$426 million, respectively, by 2013. This has prompted domestic full service carriers and LCCs to expand their networks by offering connectivity to near-shore destinations such as Hong Kong, Singapore, Malaysia, Thailand, Dubai and Nepal, thus aiding in the growth of online travel.

The Last Empress by Daniele Varè Essay -- China Literature Essays

The Last Empress by Daniele Varà ¨ The Empress Dowager Tzi-his (1835-1908) was a unique ruler unlike any other China had ever seen. She is considered to be one of the most influential people in Chinese history, a rarity in the male dominated Chinese world. The empress dowager exerted great power over the Chinese empire and influenced the political structure in ways it had never been influenced before, making many great reforms that she believed would help the Chinese people. Born on November 29th, 1835, Tzi-hsi was named Yehonala after her tribe. Her father, Huei-cheng died when she was a child and her family took care of her until she was sent to Emperor Hsien-Feng’s court as a concubine. Although Hsien-Feng had many wives and concubines, Tzi-hsi was the only to bear him a son. In 1861, the Emperor died and his court was left to the son, who was not of age and thus Tzi-hsi was able to rule through her son, The Emperor Tung-chih. When he turned 17, she was forced to give up her immediate power to him. Tung-chih died in 1875. Through much controversy and manipulation, Tzi-hsi was able to convince the court to nominate her choice as successor, and when the Empress of the Eastern palace died, Tzi-hsi became the sole surviving regent of the empire (Varà ¨). Shortly after, Tzi-hsi was forced to give up her regency and retired to a summer palace, but she soon resumed rule over China. From that moment on until her death in 1908 she ruled China, instilling new policies and reforms into Chinese culture. There have been many assertions and assumptions about Tzi-hsi’s policies and their value to the history of China and her popularity among Chinese citizens (her tomb was raided and destroyed). Regardless of these opinio... ...its objectivity. It provides a clear picture of the Empress’ life in her cultural context and the impact it had on China. I recommend this book to anyone exploring the life of the Empress Dowager—whether it be her personal life, her social life, or her political life. The book truly does provide an extensive amount of information about the Empress—its age stands testament to this (it has been around for 70 years), and I would highly recommend it. Works Cited â€Å"Biography.† Rev. of The Last Empress by Daniele Varà ¨. Saturday Review of Literature 14 Sept. 1936: 19. Gilroy, Thomas J. Tzu-hsi: The Empress Dowager from China. 16 Nov 2002. King’s College History Department. King’s College. 3 Mar 2004. Varà ¨, Daniele. The Last Empress. New York: Doubleday, Doran & Company, Inc., 1936.

Mcdonald’s Strategic Management Globalization Strategy

Example 1 Localization strategy of McDonald's McDonald is using localization strategy in term of choose to localize the language that they use to sell the items especially burger and tries to localize the food itself, localization is absolutely necessary to attract customers across nations. One of the examples is McDonald’s localization of its food menu. u. Even though the menu is to a certain degree standardized all over the world, but some of items are unique to each country and that taste also localize of the local market.The burger that prepared by McDonald’s well known in all over world. In Japan customer can order a â€Å"koroke† burger that which contains katsu sauce, cabbage and mashed potato. In Hong Kong, customers can find a burger that is served between rice cakes not in sesame seed buns. In Malaysia, McDonald customers have much choice such beef burger, chicken burger and fish burger. McDonald provided chicken. Some of religious group do not prefer t o take beef so McDonald provided chicken and fish burger for them.More than that, McDonald in Malaysia do not provide pig meat burger because majority of Malaysia don’t not take pork and would also be upsetting for religious. In India the type of burger totally different from other country because eating beef is against to religious rules. McDonald's brand is strongly associated with hamburgers, but McDonald open vegetarian restaurants that provide vegetarian burgers. International strategy In the India market McDonald's accepted the international strategy over franchising to push their main competencies and to customize their goods and service according to the demand of local customers.This way the business be sure of on local subsidiaries in India to follow the rules and regulations of running McDonald's and make sure the goods and service must be standardizing. McDonald to complete standardization within an international scale is difficult because of Indian market is more traditionally diverse. McDonald's standardizes as much as can to make less costs, but they are conscious of cultural differences and have to accepted the perception of â€Å"think global, act local† (Hill, 2009).The subsidiaries provided by international strategy with some freedom, but the main controls belong to with managers at the center of operations in America. The subsidiaries provided by international strategy with some freedom, but the main controls belong to with managers at the center of operations in America. The Indian subsidiaries are approved the power to plan, make and market innovative products that directly respond to the local customers' preferences According to Hindu population cow is worshipped so McDonald’s does not use beef to prepare burger.In India McDonalds fully removed beef for pork for Muslims customers. As a replacement for of the ever-popular Big Macs set up in the west, McDonald's in India serves â€Å"Maharaja Macs â€Å" that contain mutton and some vegetarian rice pies. McDonald's is required to change and adapt their goods and service to local customer demand because the India customers have different favorites due to traditional and religious differences. More than that, in foreign countries there have local food for consumer while McDonalds is among one of the traditionally American fast food.McDonalds able to maintain the local tastes on condition that it focuses on its main competency of fast food. In Europe, from fast foot roots McDonalds unfortunately straying. In strength to compete like Starbucks, McDonald’s is turn-off the restaurant space extra upscale and easy, while offering in good health and more locally tasty foods. McDonalds also offering rental iPods and Wi-Fi available for customers. However, this strategy not only reduces the product fair play by get used to local tastes, but also changes McDonalds even additional away from its main competitors of fast food

12 Angry Men Sociological Analysis

â€Å"12 Angry Men† focuses on a jury’s deliberations in a capital murder case. A 12-man jury is sent to begin deliberations in the first-degree murder trial of an 18-year-old Latino accused in the stabbing death of his father, where a guilty verdict means automatic death sentence.The case appears to be open-and-shut: The defendant has a weak alibi; a knife he claimed to have lost is found at the murder scene; and several witnesses either heard screaming, saw the killing or the boy fleeing the scene. Eleven of the jurors immediately vote guilty; only Juror No.8 (Mr. Davis) casts a not guilty vote.At first Mr. Davis’ bases his vote more so for the sake of discussion after all, the jurors must believe beyond a reasonable doubt that the defendant is guilty. As the deliberations unfold, the story quickly becomes a study of the jurors’ complex personalities (ranging from wise, bright and empathetic to arrogant, prejudiced and merciless), preconceptions, backgro unds and interactions.That provides the backdrop to Mr. Davis’ attempts in convincing the other jurors that a â€Å"not guilty† verdict might be appropriate. A huge feel of the film is gotten through the time period it took place in.People’s views on race were made very publicly within the jury. Many of them seemed to have personal vendettas against different races. They deemed the boy’s Hispanic race to be slum and nothing more than that. A universal problem that is shown in several ways throughout the film is personal prejudice getting in the way of judgment.Juror number ten’s reason for saying the accused boy was guilty was because he felt people from slums should not be trusted and that they kill one and another for fun. His prejudice lead him to discriminate against the boy initially by voting guilty earlier in the film, before being convinced in voting not guilty.This was during the civil rights era and all of that. We all know blacks werenâ €™t treated equally and this makes it apparent that it wasn’t easy for any minority within the US. They’d rather lock them up and throw away the key than give them a fair trial. Tensions run high the second the jury went into the private room to deliberate.It was a very hot day outside and the fan wasn’t working nor would the windows open. No man wanted to  spend more time than what they thought would be efficient to determine the verdict. Some even spoke about their plans for right after, thinking it would be a sure bet they’d be out of there soon with the whole night ahead of them.They were wrong. From then on the film turned into an example straight out of a sociology textbook. Everyone didn’t deviate from the norm of the group†¦ All except one, Juror #8. The rest of the jury was outraged and deemed him a radical. They could not believe two things.One, that he voted not guilty, and second, that he went against the group norm. He tried not one bit to conform. Rather, he stood up in grand fashion and presented his doubts to his fellow jurors. Slowly but surely his grand scheme was working. He did not know for sure whether he was guilty or not guilty, but he had a reasonable doubt and that’s all about what the justice system stands for.It’s so interesting when you bring a group of 12 random people into a setting like a jury and see what you come up with. All of these men, from different walks of life , they all brought something special to the table that was vital to their key decision. The sociological theory that tone of this film could easily fall under is the conflict perspective.At the very beginning, viewers can clearly see the tension is between the jurors whom most have a personal prejudice against the boy for certain reason. Some jurors simply expected that a boy from the slums would commit an act like that they were stereotyping that all people who come from slums are criminals.Even if a per son is not personally prejudiced against and individual or group, stereotypes can have them make discriminatory actions such as vote guilty. The reason most of the jurors stereotyped the actions of the accused boys is because of socialization.The way of transmission was most likely through media; crimes shown by television new or new papers are frequently from neighborhood of low economics standing. Deviance a topic I touched on earlier, is another sociological aspect that can be examined in this film. Deviance is a very relative term where depending on the group and situation, it varies.Juror 8 was the only that felt from the beginning the boy was not guilty. When the first vote most of the other jurors by the fact he could think the boy was innocent and even were upset at him for thinking that. As the film progressed the jurors began changing their votes, eventually the roles were reversed; juror number 3 appear to be the one committing the deviant act since it is revealed his own reason for voting  guilty is because of issues with his own son.One of the most important things I learned in observing the sociological aspects of this film is how easy norms can change. The norms of eleven out of the twelve men voted guilty, changed entirely to guilty as the film came to a chose.

Programming Languages Comparison

Programming Languages Comparison Since the 1950s, computer scientists have devised thousands of programming languages. Many are obscure, perhaps created for a Ph.D. thesis and never heard of since. Others became popular for a while then faded due to lack of support or because they were limited to a particular computer system. Some are variants of existing languages, adding new features like parallelism- the ability to run many parts of a program on different computers in parallel. Read more about What is a programming language? Comparing Programming Languages There are several ways to compare computer Languages but for simplicity, well compare them by Compilation Method and Abstraction Level. Compiling to Machine Code Some languages require programs to be transformed directly into Machine Code- the instructions that a CPU understands directly. This transformation process is called compilation. Assembly Language, C, C, and Pascal are compiled languages. Interpreted Languages Other languages are either Interpreted such as Basic, Actionscript, and Javascript, or a mixture of both being compiled to an intermediate language - this includes Java and C#. An Interpreted language is processed at runtime. Every line is read, analyzed, and executed. Having to reprocess a line every time in a loop is what makes interpreted languages so slow. This overhead means that interpreted code runs between 5 - 10 times slower than compiled code. The interpreted languages like Basic or JavaScript are the slowest. Their advantage is not needing to be recompiled after changes and that is handy when youre learning to program. Because compiled programs almost always run faster than interpreted, languages such as C and C tend to be the most popular for writing games. Java and C# both compile to an interpreted language which is very efficient. Because the Virtual Machine that interprets Java and the .NET framework that runs C# are heavily optimized, its claimed that applications in those languages are as fast if not faster as compiled C. Level of Abstraction The other way to compare languages is level of abstraction. This indicates how close a particular language is to the hardware. Machine Code is the lowest level,  with Assembly Language just above it. C is higher than C because C offers greater abstraction. Java and C# are higher than C because they compile to an intermediate language called bytecode. How Languages Compare Fast Compiled Languages Assembly LanguageCCPascalC#Java Reasonably Fast Interpreted PerlPHP Slow Interpreted JavaScriptActionScriptBasic Machine Code is the instructions that a  CPU  executes. Its the only thing that a CPU can understand and execute.  Interpreted  languages need an application called an  Interpreter  that reads each line of the program source code and then runs it. Interpreting Is Easier Its very easy to stop, change and re-run applications written in an interpreted language and that is why theyre popular for learning programming. There is no compilation stage needed. Compiling can be quite a slow process. A large Visual C application can take from minutes to hours to compile, depending on how much code has to be rebuilt and the speed of memory and the  CPU. When Computers First Appeared When computers first became popular in the 1950s, programs were written in machine code as there was no other way. Programmers had to physically flip switches to enter values. This is such a tedious and slow way of creating an application that higher level computer languages had to be created. Assembler: Fast to Run- Slow to Write! Assembly language is the readable version of Machine Code and looks like this Mov A,$45 Because it is tied to a particular CPU or family of related CPUs, Assembly Language is not very  portable  and is time-consuming to learn and write. Languages like C have reduced the need for Assembly Language programming except where RAM is limited or time-critical code is needed. This is typically in the  kernel  code at the heart of an Operating System or in a video card driver. Assembly Language Is the Lowest Level of Code Assembly Language is very low level; most of the code just moves values between the  CPU  registers and memory. If you are writing a payroll package you want to think in terms of salaries and tax deductions, not  Register  A to Memory location XYZ. This is why higher level languages like C,  C#  or  Java  are more productive. The programmer can think in terms of the problem domain (salaries, deductions, and accruals) not the hardware domain (registers, memory, and instructions). Systems Programming With C C was devised in the early 1970s by Dennis Ritchie. It can be thought of as a general purpose tool- very useful and powerful but very easy to let bugs through that can make systems insecure. C is a low-level language and has been described as portable Assembly language. The syntax of many scripting  languages is based on C, for example,  JavaScript, PHP, and ActionScript. Perl: Websites and Utilities Very popular in the  Linux  world, Perl was one of the first web languages and remains very popular today. For doing quick and dirty programming on the web it remains unrivaled and drives many websites. It has though been somewhat eclipsed by  PHP as a web scripting language. Coding Websites With PHP PHP  was designed as a language for Web Servers and is very popular in conjunction with Linux, Apache, MySql, and PHP or LAMP for short. It is interpreted, but pre-compiled so code executes reasonably quickly. It can be run on desktop computers but is not as widely used for developing desktop applications. Based on C  syntax, it also includes  Objects  and Classes. Pascal  was devised as a teaching language a few years before C but was very limited with poor string and file handling. Several Manufacturers extended the language but there was no overall leader until Borlands Turbo Pascal (for Dos) and Delphi (for Windows) appeared. These were powerful implementations that added enough functionality to make them suitable for commercial development. However, Borland was up against the much bigger Microsoft and lost the battle. C: A Classy Language! C or C plus classes as it was originally known came about ten years after C and successfully introduced Object Oriented Programming to C, as well as features like exceptions and templates. Learning all of C is a big task- it is by far the most complicated of the programming languages here but once you have mastered it, youll have no difficulty with any other language. C#: Microsofts Big Bet C#  was created by  Delphis architect Anders Hejlsberg after he moved to Microsoft and Delphi developers will feel at home with features such as Windows forms. C#  syntax  is very similar to  Java, which is not surprising as Hejlsberg also worked on J after he moved to Microsoft. Learn C# and you are well on the way to knowing  Java. Both languages are semi-compiled so that instead of compiling to machine code, they compile to  bytecode  ( C# compiles to  CIL  but it and Bytecode are similar) and are then  interpreted. Javascript: Programs in Your Browser Javascript  is nothing like Java, instead, its a  scripting  language based on C syntax but with the addition of  Objects  and is used mainly in browsers. JavaScript is interpreted and a lot slower than  compiled  code but works well within a browser. Invented by Netscape it has proved very successful and after several years in the doldrums is enjoying a new lease of life because of  AJAX; Asynchronous Javascript and XML. This allows parts of web pages to update from the server without redrawing the entire page. ActionScript: A Flashy Language! ActionScript  is an implementation of JavaScript but exists solely within Macromedia Flash applications.  Using vector-based graphics, it is used mainly for games, playing videos and other visual effects and for developing sophisticated user interfaces, all running in the browser. Basic for Beginners Basic  is an acronym for Beginners All-purpose Symbolic Instruction Code and was created to teach programming in the 1960s. Microsoft has made the language their own with many different versions including VBScript for websites and the very successful  Visual Basic. The latest version of that is VB.NET and this runs on the same platform  .NET  as C# and produces the same CIL bytecode. Lua is a free scripting language written in C that includes garbage collection and coroutines. It interfaces well with C/C and is used in the games industry (and non-games as well) to script game logic, event triggers, and game control. Conclusion While everyone has their favorite language and has invested time and resources in learning how to program it, there are some problems that are best solved with the right language. E.G you wouldnt use C for writing web apps and you wouldnt write an Operating System in Javascript. But whichever language you choose, if its C, C or C#, at least you know youre in the right place to learn it.

Pierre Elliot Trudeau & His Mark on Canada essays

Pierre Elliot Trudeau & His Mark on Canada essays Canada has been shaped, from its beginning, by strong personalities and people of character. Pierre Elliot Trudeau was certainly one of these people. He was charismatic, flamboyant and he changed the face of politics. The influence of Trudeaus actions still remains eminent today. Trudeau was a man that you either loved or hated but it is impossible to deny he made many important contributions to the maturation of Canada. Pierre Elliot Trudeau was a man with a vision for his country. Trudeau applied his belief in freedoms and rights of the individual when he as justice minister proposed amendments to the Criminal Code that relaxed laws against divorce and abortion and decriminalized homosexuality. He will always be remembered for his famous quote Take this thing on homosexuality. I think the view we take here is that there's no place for the state in the bedrooms of the nation . . . what's done in private between consenting adults doesn't concern the Criminal Code (Wood). Trudeaus policy to legalize abortion, homosexuality and to make divorce easier have had many repercussions on the Canada of today. In the midst of staying out of the bedrooms of the nation Canadians have been free to basically do anything where consenting adults can be found. Now this may seem like something glorious to some, statistics imply the opposite. The freedoms, in acted by Trudeau to promote his visions of the rights of the individual have caused a demoralizing of Canada. Over two million unborn babies have been snuffed out (killed because they are not legally people) (Jalslevac). The birth rate has shrunk to minimal size, and will continue to do so. The Divorce Act has also taken its toll on demoralizing Canada. Ten years after the Divorce Act of 1968, divorces multiplied by five times. In 1982-1985 when the government made amendments to the Divorce Act, that made it even easier to get a divorce (chang...

Overwhelm and Underwhelm

Overwhelm and Underwhelm Overwhelm and Underwhelm Overwhelm and Underwhelm By Simon Kewin If you can overwhelm and underwhelm, can you also â€Å"whelm†? Both overwhelm and underwhelm are common enough words, but they appear to imply the existence of a root word â€Å"whelm†. Does such a word exist and, if so, what does it mean? The Oxford definition of overwhelm is as follows : verb 1. submerge beneath a huge mass. 2. defeat completely; overpower. 3. have a strong emotional effect on. (ORIGIN from archaic whelm ‘engulf or submerge’, from Old English.) As this makes clear, whelm is a word, but it is archaic and rarely used these days. And, what’s more, whelm and overwhelm actually have more or less the same meaning, although overwhelm perhaps suggests a more intense degree of being engulfed or defeated. But it’s as if overwhelm has taken over the job of its root word, making whelm redundant. These days, the original word is generally used only in poetic or deliberately archaic language. J. R. R. Tolkien, for example, used it in The Lord of the Rings. The third sense of overwhelm listed above have a strong emotional effect on – is a very recent development in the history of this word. And it’s from this that the opposite word underwhelm was coined. To underwhelm means, simply, to fail to impress or make a positive impact on, without any of the meanings to do with flooding or defeat. In other words, underwhelm evolved from overwhelm and not, curiously, from the rarely-used root word whelm at all. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:Avoid Beginning a Sentence with â€Å"With†"Certified" and "Certificated"Phrasal Verbs and Phrasal Nouns

Que Onda Urban Youth Culture and Border Identity Essay - 4

Que Onda Urban Youth Culture and Border Identity - Essay Example stigation of the Mexican cultural traits, the work demonstrates the brilliance and command of the author over human thoughts and psychology on the one side, and activities and interests the individuals belonging to various ethno-racial groups observe on the other. Thus, Bejarano has skillfully elaborated the problems faced by various ethno-racial communities in respect of their identities and traditions while living in a multi-cultural country and interacting the people belonging to many cultural and social groups. The Mexican youth, according to Bejarano (2007 4), represents the distinguished historical heritage attributed to their traditional civilization. The author views schools and educational institutions to be one of the most astounding reflections of the culture as well as the developments being made within a social structure (4-5). It is particularly the case with the immigrant ethno-racial groups, which make an impressive presentation of the cultural background as well as the social positioning they belong to. The minority racial and ethnic groups, according to the author, adopt several things from the mainstream culture through assimilation and interaction with others. However, an imperative majority of them do not give up the customs and values have been attributed to their forefathers. It is equally the case with the Latinos, Mexicans, Indians, African Americans and Asians at large. It is therefore the age-old minority groups residing in the USA for the last many decades share var ious traits with the newly migrated minority groups belonging to their race and ethnicity (Wilson & Gutierrez 1995 2). It is partly because of the influx of immigrants to the USA by the last decade of twentieth century, where the US administrations supported and promoted immigration in order to invite the brilliant and educated individuals to their country from all corners of the globe at large (Bejarano 23). Modern US historian Marcus Hansen has articulated his principle of

Hospitality Industry Management Essay Example | Topics and Well Written Essays - 500 words

Hospitality Industry Management - Essay Example In their analysis, (Elliot et al 2012, 94) agree that Ku-De-Ta Hotels should assess the consequences of total customers in relation to other substitute products offered by rival hotels. It means they should introduce incentives for retaining loyalty program. This will limit the buyer alternatives enjoyed by most customers. Another significant implication involves expansions of economies of scale because of rigid government policy. Australia has complicated legislations of conducting business that often affect industry profitability. Consequently, (Gordon, 2012, 125) believes Ku-De-Ta Hotel deserve to invest in product differentiation to establish a strong brand and customer loyalty. In brand loyalty, threats should be averted by accessing equal distribution of products and services in the new market. It should also invest in modern modes of advertising such as the use of Facebook, Twitter, or blogs to establishing lasting rapport with middle-class clients frequently using technology (Knight, 2013, 114). However, this is only possible by having adequate capital requirements to sustain industry profitability that usually balances the absolute costs of conducting business. Accordingly, (Morrison 2002, 123) assert that capital requirements could be solicited through loans or savings. The entry of new entrants will lead to low threats because of setbacks such as expected competition and low cost benefits. Ku-De-Ta Hotel also has an edge over others because of its feasible location proves it difficult for new entrants (Knight, 2013, 124). In switching costs, Ku-De-Ta Hotel is faced with the threat of their rivals who offer substitute products and, thus, interfere with customer loyalty. This suggests that customers are susceptible to alternatives such as identifying hotels that have warm water instead of cold water. It, thus, is upon Ku-De-Ta Hotel

Brandon Beaver Essay Example | Topics and Well Written Essays - 1250 words

Brandon Beaver - Essay Example The effect of the ERG in any firm can only be secondary, compared to the situations in the workplace which principally defines employee sentiment towards the corporate leadership. Therefore, where the underlying working relationship is essentially adversarial, any management-sponsored ERG initiative will be perceived with suspicion as a ploy by management to take advantage of the employees (Ashton & Sung, 2002). The post’s identification of possible drawbacks to the ERG is perceptive. Because the ERG, in order to be effective, will tend to focus on particular minority groups or their specific situations, their members tend to stand out more distinctly rather than blend in with the majority. This is, I think, the paradox of most diversity and inclusion efforts. The effort to more effectively create inclusion tends to deepen the demarcations. The challenge to management is how to sponsor the creation of ERGs in such a manner that employees come to view the ERG as more closely id entified with the needs and aspirations of the employees, rather than with the desires of management. If the ERG is identified more closely with management than it is with the workers, it may be seen as just another means of manipulating and controlling the work force to comply with managerial designs against their better interests. References Ashton, D N & Sung, J (2002) Supporting Workplace Learning for High Performance Working. Geneva: International Labour Organization Catalyst (2008). Employee resource groups: valuable to employees; valuable to business. www.catalyst.org. Response to post of student 2: Christopher Gilbert The post mentions, strangely enough, the matter of the Chick-Fil-A Appreciation Day. I believe this has little bearing on the matter of diversity and inclusion in the workplace towards its employees, or in the company’s dealings with its customers and the public at large. The Chick-Fil-A issue was more about the inclusion working the other way around, th at of the right of a person to express an opinion and the guarantee attached to that right. The ERG cannot be empowered to dictate changes from above, or from external movements and elements that have little relevance to what happens in the workplace. Diversity and inclusion involves unity of action and goals, not necessarily unity of beliefs and the core principles of individuals (Herek, 2000). The ERG’s goal is to pave the way for tolerance and respect for the diversity of beliefs and opinions that are present in any group at any time. There is a difference between inclusion and uniformity. Inclusion allows for variety and amiable co-existence while retaining people’s innate individuality. Uniformity is intolerant of differences, and wishes to create a single likeness among people, therefore denying them their individuality. The use of employee reference groups should be clear on its objectives, which is to address the diversity and inclusion needs of the employee gr oup while maintaining strategic relevance to the firm’s business goals and objectives (Catalyst, 2008). The Chic-Fil-A issue does not have anything to do with the acceptance of people with different sexual orientations at the workplace and among consumers, it is about the political issue of the legalization of same-sex marriage. In actuality, ERGs should avoid getting themselves embroiled n political contests because they are divisive and have little bearing upon the form’s operations. For ERGs to be effective as tools of the organization, they must be careful not

Research Question paper Example | Topics and Well Written Essays - 1000 words

Question - Research Paper Example Lastly, experiments can be repeated for a number of times with different sample sizes until the expected outcome is achieved. Surveys on the other hand are not quite reliable since they will cost more while being repeated. Content analysis is best suited for social science studies that highly rely on research based on already existing literature. According to Babbie (2010), it is "the study of recorded human communications such as books, websites, paintings and laws†. Ethical considerations are also very essential while conducting a study. According to the APA (2002), five principles should be implemented by the researcher. These include: Participant should be informed of intellectual property (IP) rights. Researcher should follow informed – consent rules. Researcher should be professional. Researcher should practice confidentiality. Researcher should be capable of solving ethical dilemmas. Some of the limitations with regard to the experiment include human error. Sectio n 2: SAMPLING The participants who will be sampled include students from the different levels in the college. The number of participants will be controlled to 40 participants. These participants will be randomly selected – A random sampling technique will be used. The population of interest is individuals aged from 18 to 37 years. In addition to that, there will be other secondary sources of information that will be used so as to support the evidence being studied. That is, the secondary resources will act as additional literature entries. It should be noted that having a controlled sample size is key in every study. This is in a bid to prevent the experiment from being extremely tedious, uncontrolled as well as preventing the use to too many resources. As a result, the sample size that has been selected will perfectly represent the targeted population. Limitations in the sample include: Type 2 errors, lack of statistical power, distribution inequalities and lack of significa nce. Section 3: KEY VARIABLES In this hypothesis testing, the variables under study include the age of the participants and the effect of instructor humour in student learning. The age of the participants: It is without doubt that humour has its effect on different age groups differently. For example younger people may find humour important in student learning as compared to elder people. As a result, this is a variable that is very crucial in this testing. Effect of instructor humour: This is another variable that is important in this study. It will be used to determine which age group fancies humour in the learning environment. Independent variable: An independent variable is that which can be changed in a study. Largely, any experiment must have an independent variable. With regard to the hypothesis being tested, the independent variable is the impact of humour in student learning. As a result, the humour could be projected by the instructor or not. Dependent variable: This is a variable that solemnly depends on the independent variable. As a result, these variables act as functions of the independent variable. With regard to the hypothesis being tested, the dependent variable is the age of the participants. In the experiment, the hypothesis will be: â€Å"The effects of instructor humour on student learning† Section 4: ANALYSIS The level of measurement is a representation of the different methods in which numbers can be used in an experiment. There are four major levels of

The Urbanization of The Internet Essay Example | Topics and Well Written Essays - 500 words

The Urbanization of The Internet - Essay Example By looking at Myspace and Facebook we can see the same fear, flight, and the slow reintegration that that is characteristic of American cultural attitudes. Myspace, one of the original social networks, was created to be open to everyone, while Facebook was exclusive. Loose security at Myspace made the site a haven for predators, danger, and disreputable behavior. Facebook was established to eliminate the perils that were inherent on Myspace. It was created as a college only site, which had the socio-economic implication that the poor and uneducated need not apply. This is similar to the racial fear of the previous half-century that saw the white population fleeing the decaying inner cities for the exclusivity of suburbia. This same phenomenon was echoed in the creation of Facebook. Myspace continued to be a haven for deviance and what Danah Boyd calls the "subaltern teens", while Facebook had attracted a more urbanite client base with an 'invitation only' strategy. Social networking requires that friends exist on the same system. This is consistent with the changing landscape of America's socio-economic division.

Lectures review Essay Example | Topics and Well Written Essays - 1500 words

Lectures review - Essay Example Moreover, it has also been learnt from the study that brands are categorised into different categories including personal brands, cool brands, kids branding, nation brands and super brands among others. In this regard, according to brand managers, the brand is more than an entity which creates certain amount of awareness, prominence and reputation in the market. Brands play a very important role in the consumer life. Through the brands, customers can easily know about the products which they can purchase. Moreover, brands help the customers to reduce search cost along with helping them to identify the quality. Similarly, brands are very much an important factor for the organisations. It helps the companies to influence the customers and to generate the desired level of revenue. In today’s scenario, brand has emerged as the key term for any organisation. In this world, everything can be branded and branding is helpful for the company to reside in the minds of the customers. In the present scenario, from beer to vacuum cleaners everything can be branded and one of the top branded products is Coca-Cola in the current day context (Slade, 2013). Moreover, from the related study it is observed that according to American Marketing Association, brands and brand management is a tangible symbol that can differentiate from one organisation’s product to another. The main principle of brand management is to recognise strong consumer awareness about the brand. Moreover, brands are emotive to symbolize a promise and generate the uniqueness of idea. Similarly, brand is made distinctive by its positioning, relative to the competition and builds its personality through its images (Slade, 2013). It is further observed from the study that the notion of brand positioning signifies the manipulation of every element of the marketing mix to the segmented audience. In this regard, personality branding is the unique combination of functional attributes and values which hel ps the target audience to identify a company’s strategies. In this scenario, it has been learnt that brand image is the overall impression and the unique set of associations communicated to the public. Moreover, brand awareness refers to the consumer’s ability to recognise the brand under different conditions. Brand positioning facilitates to segment the market as per the consumers’ needs and wants. With the aid of a key focus on brand positioning and awareness, in the global arena McDonald’s, Davis Milling Co and Leo Burnett among others have evolved to be regarded as top brands in the present day context. Moreover, a few of the organisations follow certain key influences of the brand positioning and personality. Brand positioning helps these organisations to identify the competing products and attributes that define the product space. Brand positioning also helps to collect information from a sample of customers about their perception of each of the pro ducts regarding certain relevant attributes. It is also learnt that brand personality follows the five-scale-factor. These factors include sincere, exciting, competent, sophisticated and rugged. In brand personality scale, sincere signifies the brand that is down to earth, honest, wholesome and cheerful about its customers and manufacturers, for example, Kodak and Hyundai. Furthermore, the exciting scale means that the

The Urbanization of The Internet Essay Example | Topics and Well Written Essays - 500 words

The Urbanization of The Internet - Essay Example By looking at Myspace and Facebook we can see the same fear, flight, and the slow reintegration that that is characteristic of American cultural attitudes. Myspace, one of the original social networks, was created to be open to everyone, while Facebook was exclusive. Loose security at Myspace made the site a haven for predators, danger, and disreputable behavior. Facebook was established to eliminate the perils that were inherent on Myspace. It was created as a college only site, which had the socio-economic implication that the poor and uneducated need not apply. This is similar to the racial fear of the previous half-century that saw the white population fleeing the decaying inner cities for the exclusivity of suburbia. This same phenomenon was echoed in the creation of Facebook. Myspace continued to be a haven for deviance and what Danah Boyd calls the "subaltern teens", while Facebook had attracted a more urbanite client base with an 'invitation only' strategy. Social networking requires that friends exist on the same system. This is consistent with the changing landscape of America's socio-economic division.

The signs of Drug Use in Children and impact on famlies Research Paper

The signs of Drug Use in Children and impact on famlies - Research Paper Example with having educational experience prompts children in testing their ability to adapt, beginning peer relationship or support system, and achieving academic expectations. As a result of insurmountable amount of stress and anxiety, children and students succumb to drug/substance use as a way to deal with academic pressure and expectations. According to Doweiko (2012), the 40% to 60% incidences of drug and substance use among children, adolescents, and college students explains the occurrence of accidents, sexual assault cases, fights, losing life, and poor academic performance (292). Therefore, it is essential to identify the different medical models explaining addiction and how it is applied among children, to early recognize signs of drug use among children, and to determine the impact of drug use among children on the families. Medical model rests on the assumption that disease states are the result of biological dysfunction, either on cellular or molecular level. Under the medical model, drug use is considered as a disease because it presents loss of control, progression of symptoms, and potential to cause death. However, clinical research had not support the medical model and had been excluded in the substance abuse rehabilitation. Genetic inheritance theories explain that one has genetic predisposition towards drug use; however, children with genetic predisposition will lose the tendency to succumb to drug use if they never begin to use alcohol or drugs. Thus, genetic predisposition might be a contributing factor of drug use among children but not the only reason why children go to use of drugs. Scientists linked cAMP response-element-binding protein (CREB), ∆FosB, and variant of  µ opioid receptor site to the promotion of drug use among children (Doweiko, 2012, 336). The biological differences theories state that the predisposition to go onto drug use differs in terms of metabolism, biotransformation, and acting (Doweiko, 2012, 337). Researchers also

Fashion Blogging - the Impact on Sales Essay Example for Free

Fashion Blogging the Impact on Sales Essay Thus, we first investigate whether blogging activity leads to (differential) market outcomes. We then examine whether managerial communication (magazines advertising) and blogging are synergistic. We assemble a unique data set from fashion containing market outcomes (sales), new media (blogs) and traditional media (magazines advertising) for a brand of clothing, and a brand of shoes. Each category has at least one product launch during the duration of our sample periods. We specify a simultaneous equation log-linear system for market outcomes and the volume of blogs. Our results suggest that blogs are predictive of market outcomes, new and traditional media act synergistically, pre-launch magazines advertising spurs blogging activity but become less effective post-launch and that market outcomes have some effect on blogging. We find detailed support for some of these findings via a unique and novel text mining analysis. We discuss the managerial implications of our findings. I-Introduction Consumer generated media (CGM) such as blogs (a contraction of the term â€Å"Web logs†) have witnessed explosive growth in the last few years. For example, the number of blogs worldwide is estimated to be 184 millions with a readership of 346 million (March 2010). In contrast, in March 2003, the number of blogs was essentially zero. Other types of CGM have also seen similar growth patterns, e. g. , Facebook, which started in February 2004, now has about 400 million members worldwide (February 2011). There are also indications that blogs are now being seen as similar to mainstream media sites – the number of blog sites in the top 100 most popular sites (blogs and mainstream media) worldwide was twenty-two in 2008 and blogs were being viewed by consumers as â€Å"sites for news, information, gossip etc. † (2008). In 2010, four of the top ten entertainment sites were blogs (March 2010). It is clear from these statistics that there is considerable activity (multi- media posting, blogging, visits, traffic etc. ) on the part of consumers. However, an important question, from a managerial perspective, is whether this activity leads to (differential) business outcomes such as sales or profits. In addition, little is known about the relationship between traditional or old media (where the company creates content and delivers it to consumers) and consumer generated, or new, media (where consumers create content and there in an exchange of this content between other consumers and potentially, the company). That is, are there any synergies between new media and old media? In this research, we take the first step towards answering these questions. Blogging is perhaps the most established and largest form of consumer generated media at this point in time. The total worldwide viewership of blogs is estimated to be about 346 million (March 2010). Wikipedia defines as a blog as â€Å"a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Blogging is a worldwide phenomenon with the two biggest blogging markets being the United States and Japan. The number of blogs in the United States is about 23 million (about 12% of all US Internet users) and about 8 million in Japan (about 5% of all Japanese Internet users) in 2009. However, if one examines the total number of posts by language, Japanese language posts account for 37% of all posts worldwide followed closely by English language posts at 36%. Fina lly, readership of blogs in these two markets is ery high about half of all Internet users in the US and about one-fifth of all Japanese Internet users have read a blog in the past year. While there are many informal opinions on the effectiveness of CGM in general (and blogs in particular) vis-a-vis market outcomes, there is limited empirical research that sheds light on this issue, especially for the launch of new products. The majority of the existing research has focused on online chatter (newsgroup postings, reviews and ratings) and its effect on market outcomes. There is some evidence that volume of online user ratings is positively correlated to sales. Blogging, on the other hand, has been seen as a unique type of user generated content as being a highly personal, non-directed communication tool. As Kumar (2005) note, blogs are unique for sociological reasons – they comprise a â€Å"highly dynamic, temporal community structure† that â€Å"focuses heavily on local community interactions† and for technical reasons – blogs â€Å"offer us a ready-made view of evolution (of content) in continuous time. † In addition, blogging activity was probably the most pervasive CGM activity on the web during the time of our data. Given these unique characteristics of blogs as opposed to reviews, it is not obvious that bloggers’ activity should affect market outcomes. Surprisingly, there is very little research that has tried to quantify the effect of blogs on market outcomes, especially in the presence of traditional media and/or an examination of pre- and post-launch changes in the role of old and new media. Two recent empirical papers have focused on blogs and market outcomes. Dhar and Chang (2009) explore the relationship between music album sales (imputed via sales ranks on Amazon. om) and online chatter (as seen in blogs and on social networks). Using 108 music albums in early 2007 (before four weeks and after four weeks of their release), they find a positive correlation between both the number of blogs and Myspace member intensity with future music sales. Gruhl (2005) propose a new methodology to automatically generate a query of blog keywords to detect spikes in Amazon. com’s book sales rank. They conclude that their new algorithm could adequately predict the changes and spikes of future sales ranks. Thus, while these two studies suggest that there may be a correlation between blogging activity and market outcomes, they do not use actual sales data but only sales ranks from Amazon. com. To the best of our knowledge, the second issue that we outline above the positive relationship between traditional media and new media has not been investigated in the literature. Our expectation is that there will be a positive correlation between the quantity of traditional media and new media as traditional media is likely to provide discussion materials for bloggers. From a managerial perspective this issue is crucial, as managers have no direct control over CGM (blogs in our case). However, if there is indeed a synergistic relationship between traditional media, which are under managerial control, and new media, which are outside managerial control, then managers can leverage this relationship. Specifically, they can carry out â€Å"better† resource allocation and media planning (to traditional media) as they can take the spillover effect (from traditional to new media) into consideration. We examine the role of new media with respect to market outcomes as well as the relationship between new media and traditional media using data of two different clothing and shoes brand that are both promoted in fashion blogs. We consider the number of units sold, customers or subscribers (all a proxy for demand) as market outcomes, blogs as representations of consumer generated media and magazines advertising as traditional media. We specify a simultaneous equation model that links sales to advertising and blogs as well as a model that links blogs to advertising. Our results, after controlling for many temporal and cross-sectional factors, suggest that first, the volume of Blogstock (cumulative sum of past blog posts) is positively correlated with market outcomes (volume of clothing sold, and the volume of shoes sold) post launch. Second, the interaction between blogs and magazines advertising has a positive effect on market outcomes. Third, we also find that traditional media (magazines advertising) positively affects new media (the volume of blogs) pre launch. In other words, bloggers consume advertising, independent of the product, and this ncreases their blogging activity. Finally, we find that the effect of blogs varies between pre and post launch. In general, the positive relationship between magazines advertising and the volume of blogs pre-launch becomes weaker after launch. This result suggests that while magazines advertising can independently increase blogging pre-launch via the provision of information and content, post-launch (i. e. , once the product is available), consumers may rely less on traditional media, leading to a much weaker relationship between new and old media at that point. These last three sets of results shed light on the possibility that, broadly speaking, advertising and blogs act synergistically (with the relationship changing somewhat post-launch). The process explanations for our findings is not obvious. We take the first step in eliciting process explanations by carrying out a novel text mining analysis of the blog posts for the two markets (shoes and clothing) for which we have access to the textual content data. The findings from the text mining analysis suggest that blogs may affect market outcomes as they represent a rich source of product information and consumer opinion for other consumers. Also, bloggers do use advertising as a subject for blogging pre-launch but turn their attention to product attributes post-launch. II-Data Our data come from fashion market. We consider data from two brands – clothing and shoes. We first describe the market outcome data for each product market and then we describe the measurement of traditional and new media. III-Market Outcomes The daily sales of clothings were made available for the total fashion market based on a nationally representative consumer panel. The data include daily sales of two new pieces of clothing introduced in the period from January 2013 to March 2013. For shoes, the outcome variable we use is based on the same principle. We have data of two new models that were released (launched) in the period from January 2013 to March 2013. IV-Traditional Media The traditional marketing variable we use is magazines advertising. This was measured in units of daily or monthly Gross Rating Points (GRPs). There are some differences in the patterns of magazines advertising pre and post launch across the two brands. For clothing, most of the advertising is post launch. Typically, commercial ads in this market begin to air about five days pre launch and then the heavier advertising kicks in post launch. In contrast, for shoes, pre-release magazines GRPs are larger (on average) than the post-release magazines GRPs. Specifically, peak advertising for shoes was, not surprisingly, a week before its launch date in order to generate high demand at the time of the opening. V-New Media We obtain blogging data from blog 1 (www. leblogdebetty. com) for clothing data and blog 2 (www. sorayabakhtiar. com) for the shoes data. Both the brands scan and index the two blogging sites on a daily basis using keywords with coverage of about 64% of all blog articles. They then aggregate the data and provide the count of the daily number of blogs that mention a particular keyword on a specific temporal period such as day or month (multiple mentions in the same temporal unit are counted as one). As is typical for most blogs, its contents appear in a reversal chronological order and also include the blogger’s profile, â€Å"trackbacks† (links showing other websites, typically other blogs, that a blog is linked to), and comments. Buzz Research archives the contents of all blog posts. It also carries out lexical analysis of the contents of each tracked blog by using a proprietary text- mining method and classifies each blog as positive, negative and/or neutral with respect to a given keyword. We therefore have access to the actual content of all posts as well as the daily percentage of positive, negative and neutral blogs for the movies and cellular phone service markets. There is big increase in the average number of blogs per period post launch in all two brands. Interestingly, for the two brands markets where we have valence data, the biggest growth is in the percentage of neutral blogs post launch. To illustrate the relationship between marketing outcomes and both traditional and new media, we pick a product across our two brand markets. The figure suggests that magazines advertising, blog volume and shoes buyer are temporally correlated. Dividing the data temporally at the date of release we see that magazines GRPs and the number of blogs exhibit an increasing trend pre-release, but a decreasing one post-release. While we illustrate a typical data pattern through this example, the pattern is not identical for all brands across product markets. In conclusion, these data are novel in the sense that they combine marketing data for both traditional and new media along with market outcomes from a market where new media have proven to be important (at least in terms of activity). Our data are also novel in the sense that they enable us to focus on new product launches. In addition, the fact that we have data from two different brand markets (frequently purchased consumer goods) with varying characteristics (e. . , more versus fewer new product launches) will help us determine if the relationship between market outcomes and new media as well as the relationship between new media and traditional media generalizes across product markets. Finally, the availability of the actual blog post text (for two categories) opens up the possibility to conduct a deeper text-mining analysis. VI-Managerial Implicati ons So far, we have discussed the findings purely from a statistical point of view. However, it may be useful to translate these findings in a manner that uantifies the effect sizes from a managerial point of view. We therefore ran two experiments – the first to get a sense of how managers could change resource allocation and the second to see how managers could use blog data to improve sales forecasts. In the first experiment, we use the estimates from the clothing market data. To illustrate short-term effects, in the experiment, we assumed there were only three periods, two in the pre-release and one in the post-release. Recall that blogging is outside the control of managers. We therefore used the marketing instrument under managerial control in our data set – traditional magazines advertising. In the experiment, we increased the Adstock by one percent in the first pre-release period. The output we measured was the percentage increase in the size of the daily volume sold in the post-release period. A ten percent increase in the Adstock results in a 3. 3 percent increase in the number of blogs at the second pre-release period. As a result of this increase in the Adstock, we find that the net increase in the sales volume is 2. 1 percent. A decomposition of this overall increase due to traditional media versus new media suggested that the increase in the Adstock directly enhances the sales by 0. 13 percent while the interaction between blogging and advertising increases the sales by 0. 1 percent. Furthermore, the largest and most significant increase in the sales volume at post-launch is led by the indirect impact from advertising via blogging activity, which accounts for 1. 9 percent. Similar experiment for the other product markets also support these findings with the overall effect being slightly smaller for shoes (0. 4%). In addition to simulating the short-term effects of advertising, we use a simulation setting similar to the above experiments and expand the time horizon from one period to ten periods. The largest indirect effect of the ten percent increase in Adstock decays slower than do the other two effects across two product categories. The peaks of the indirect effects are located at the third period for t he clothing and at the second period for the shoes. These are resulted from the larger estimates of the carry-over constants of Adstock and Blogstock at post-launch in the blog equations. In the second experiment, we hold out the last observation from each brand and re-estimated the model. We then use the model estimates for prediction and computed the difference in the predicted value and the actual data across all the held out observations. We do this for the full model and a restricted version of the full model where the response coefficients for the number of blogs and the cumulative number of blogs were set to zero. Thus, the difference in prediction (based on the Root Mean Square Deviation) between these two models shows the extent to which the use of blog data can improve sales forecasts. The improvement in RMSD is very high for shoes, and modest for clothing. VII-Conclusion, Limitations and Directions for Future Research This paper adds to the very limited, but rapidly growing field of research into the effectiveness of new media, especially in the case of new product launches. Using a unique dataset from two product markets (a major new media market), we are able to combine into a single source, data on market outcomes, traditional media (magazines advertising) and new media (volume and content of blogs). We used a simultaneous equation model to capture the effect of new media on market outcomes and the effect of market outcomes on new media. While this in itself is somewhat novel, we were also able to include the major marketing activity (mgazines advertising) in both equations, both directly and via interactions. Thus this allows us to investigate two open questions in this domain (a) whether new media (blogging activity in our case) leads to (differential) market outcomes and (b) whether traditional marketing actions (i. e. , magazines advertising) and new media act synergistically. We also make a first attempt, to the best of our knowledge, to use the content of the blog posts to shed â€Å"process† light on our econometric findings via a careful and methodical text mining analysis. Using data from clothing, and shoes brands, we find that patterns across the two categories showing clear linkages between traditional media, new media and market outcomes. In general, we find that cumulative blogs (Blogstock) are predictive of market outcomes, blogs and magazines advertising act synergistically, pre-launch advertising spurs blogging activity (that is predictive of marketing activity) but becomes less effective in inducing blogging activity post- launch and market outcomes also do have some effect on blogging activity. Our text mining results provide additional support for some of these findings. From a managerial point of view, in the experiment using clothing estimation results, we find that a one percent increase in the traditional marketing instrument (magazines advertising) leads to a median increase in market outcomes of 0. 2%, with a majority of the increase coming from the increase in blogging activity generated by the advertising pre-launch. Our analyses do also have a few limitations (driven mostly by the nature of the data). First, as noted earlier, the aggregate nature of our data makes it very hard to offer micro-level causal explanations of the effectiveness of new media and the synergistic relationship between new and traditional media. While our text mining analyses shed some light on our findings, it would be very beneficial to obtain datasets that link individual activity to market outcomes for a larger variety of new media. Second, our measures of new media are at present limited to blog content volume – and in two product markets, keywords and valence. ). Third, our model could be improved with the potential use of non-parametric models to model the effects of both old and new media and the associated interactions. Finally, our data do not contain information on all marketing instruments and hence we use proxies (such as lagged sales in the case of distribution). We hope that with better data, future research will be able to address these limitations.

Introducing a New Product

Introducing a New Product Our new product is a toothbrush which is combined with toothpaste. The toothpaste will come out of the toothbrush head when you press a button on the handle. When the toothpaste is finished, you dont have to throw the toothbrush away because it is possible to buy our toothpaste recharge and to combine it with our toothbrush handle. Recharges can easily be filled. One recharge contains 12gm toothpaste and it is for 20 or 30 brushing. We have planned to sell our product Feekul on internet (with our own website), in super- and hypermarket and also in pharmacies. Nowadays many people have a good education and this lead to a good job/career. Because of the internationalization of many businesses in the hole world, people have to contact for doing their job companies and colleagues in other countries. They have to travel a lot and have to stay for a short time in another country. The toothbrush with toothpaste in one is easy for them to bring it All these people of today having a busy lifestyle, they need to work, they need to raise kids , they need to travel, they need to study and they have a big social life. Because of this they dont have much time to take care about their selves. Its important to take care about your teeth, everybody knows this. Thats why we offer the new created product Fee-Kul. The segment growth : All the segments of the market are growing in the future. It is already very easy to travel, you can enter many countries without problems. In the future it will be more easier and cheaper to travel, this target group will definitely grow. There also will be more and more students all over the world. Because of the good welfare it I will be easier and more important for everybody to have a good education, this segment will grow as well. As last the business people, because of the great internationalization it will be more common and important for companies to have many contacts with companies in other countries. This will also grow, because of the importance of the future well-being of the company. The knowledge of people are changing. Everybody know how important the health of a human being is and they want to take care about that. It is normal to go two times in a year to the dentist and to brush your teeth twice a day. These are all common facts for people. But they want to have the best teeth and they want to take care about. Thats why people are sensitive to new products for their body which are good for your well-being. We have seen in the last years a few changes in the toothbrush business. There are many toothbrushes on the market which are good for your teeth, gums, teeth color, challenge bacterium, etc. you can buy a normal toothbrush or an electric one. You can also choose the position of the hairs of your toothbrush. There are many options to choose a toothbrush. The recent changes are a lot, but they are not very different of each other. There are also a lot of different toothpastes, you can buy them in all different using and tastes. These are all good products but not easy to take and not quick for using. Thats why we will introduce the Fee-Kul. The trend of today is to do everything you can easy and quick, customers will like this thought. Our product is a product which fits in this trend: its a good product which will be proved by dentists, its easy to bring and its quick to use. Future predictions : The Fee-Kul is product with a good value, everybody can afford it. Its a fact that everybody needs this product, everybody use it so it is a common product. these facts are important for the future, it means our product will not fail because of there is no demand. There is a demand and it is even easier and quicker in use than a common toothbrush. Drivers such as demographic changes, economic and legislative factors : Our product is not sensitive to drivers like demographic changes, economic and legislative factors. Its a common product and everybody use and will use it. There are no factors like this which will fail our product .Implications for our product : To outline our product, it is a toothbrush with toothpaste in one, named the Fee-Kul. It is an easy and quick product to use. People like travelers, students and business people, which dont have much time and are many times not at home, will be our target group. We will to aim at people which have a busy lifestyle and which are many times not at home and staying somewhere else, but we will to aim at the most at the target groups which are mentioned above. Your plans to meet future demands and changes in the market : We will introduce our product like our idea. If there will be any other demand or customers will have a demand of changing the product, we will do that. If customers are loyal to our product and they want to help us improve, then we want to improve our product for the customer. It will be more successful in the future if we meet future demands and changes in the market. 3) Profile of Competitors The main competitors and their products? : If you focus on the really same product there are none competitors. But you have of course other options in the branch of toothbrushes and toothpastes. In this branch there are many competitors, national and international. Many companies selling toothbrushes and toothpastes. The most popular and known brands all over the world are: Aquafresh Colgate Oral-b Sensodyne Zendium The most popular products are: Normal Toothbrushes (many different options). Electric toothbrushes (many different options). Toothpaste (many different options). All these brands has toothbrushes and toothpastes, but not a toothbrush and toothpaste in one. There is a lot of competition, but we are with the Fee-Kul unique. Advantages and disadvantages of the competitors offerings : ADVANTAGES DISADVANTAGES Nobody has the toothbrush and toothpaste in one. Many different options in toothbrush and toothpaste. Easy to take with you, the others are big and not easy to take. Other brands are more known and has the confidence of the customer. Quick to brush your teeth, by the others your need more time. 4) Competitive Advantage The Fee-Kul is a unique product on the market. Fee-Kul has toothbrush and toothpaste in one, is easy to take, is quick to use, good for your teeth and its not expensive. Everybody can afford and use it. There are a few competitors in the market which have related products, but not the same product as the Fee-Kul. The Fee-Kul will be offered in shops whit a good marketing campaign and a good value for the customers of 2,95. 5) Benefits to Clients There are a few important benefits for customers when the buy the Fee-Kul: Toothbrush and toothpaste in one. Easy to take. Quick to use. Good value. This means for the customer: they will save money they will save time they will increase efficiencies. Because of the good value of the Fee-Kul, customers will save their money. Normally they need to buy a toothbrush and toothpaste, this is a lot more expensive then the Fee-Kul. When the customer use the Fee-Kul, they will notice how much time they save the use the Fee-Kul. You need a lot of time to put toothpaste on your toothbrush, this waste of time is important for busy people in the morning and the evening. The Fee-Kul is also very efficient, you can use it easy when you are doing a lot of other stuff. You can just grab it and use it, easier is impossible. It is also efficient when you are traveling, you can put the Fee-Kul everywhere. It is small and compact, so easy to take. Buying the Fee-Kul will be very efficient for the customer. As the above mentioned benefits, it will save money, time and it will increase the efficiencies. All these benefits with a great marketing campaign are very attractive for customers to buy it. IV/ MARKETING / SALES STRATEGY When you are writing a business plan, the marketing and sales strategy section is an important part of your formal business plan. This part essentially involves developing a marketing and sales strategy for your business Those who are considering lending your small business money or investing will want to know how you intend to reach your target market and attain the market share you feel you can attain, which youve already discussed in the market analysis section of your business plan. The marketing plan will help them understand that. 1) Income sources Concerning the income sources, its the first and more important step you have to focus on because it will determinate the viability or not that your company and the possible launch or not of the product! Will you earn money or go into debt? Do you have minimum resources to launch it? And material? a) Capital Before the creation of our company, we wanted to be sure to have minimum resources to launch our product its for that we work two years after studies, to have a capital of 25 000 euro (divided into 25 equal parts of 1 000 euro each for the five associates) cause of the limited liability of the company. This capital is going to serve us for taking the expenses of bringing into service of the society such as the advancement of the deposit, the payment of the 3 first month of rent.. b) Investments Other persons like our family and friends help us giving two kind of investments: Materiel Kevins and Annas family help us giving computers and printer for a value of 4 000 euro.. and a car for a value of 40 000 As well, we bought 5 desks and 5 chairs for a value of 1 250 euro. Skills/ tools All of us can speak two languages, english and the one of our country so its an important thing to work and expend our product, in a near future, outside Ireland. In addition, Anna K is polish, so it will be very easy to negotiate with polish companies to have a cheap price and a good quality, during the fabrication of the product. c) Bank account We decided to choose the bank of Ireland.. in order to have a loan of 300 000 euro. With a calculator online, we can see that if we borrow 300 000 euro over 60 months, we will have to pay after 5 years 361 000 euro. We enclose our monthly repayment in the appendix number 1. [ http://www.bankofireland.ie/html/gws/business/finance_your_business/quick_quote/ ]. 2) Marketing strategy Its very important to have a heavy marketing strategy in order to target the good customer, to give him what he wants and he need.. but something which is not too full in the actual market of toothbrush! 3) Pricing The pricing strategies will help us reach our target profit margin. We have to make sure than we have included both fixed expenses and variable expenses, and be sure that our price will allow us to reach our break even point within a reasonable amount of time having profit. It is very important to give a price which is coherent. Our target are business men who are able to travel a lot and spend more money than others for their comfort, but families and child in the middle class! Our product is the first of our range and our company is recent (no market, no image etc), so the price should be in consequence. We have to mend a price in the average to begin the activity, such as: An ordinary toothbrush: This contain one toothbrush, with two recharges (travel or an ordinary utilisation at home), and a hand bag to travel.. for 7.22euro and 6.52euro for recharge. A family pack: Complete, full and economical, this pack offer two toothbrushes (adult and child size), two recharges, a dental thread, and a plastic hand bag.. for the little price of 20. In addition, we choose a round price for the pack because it is easy to remember and it vehicle simplicity (our product is simply to use, with a round price). 4) Advertising and promotion a) Distribution To launch a product, it is very important to know where your small business will sell its products or services and how it will get those products or services to your customers in your your target market? Delivery terms and costs? If there are any shipping or labelling requirements? For the two offers, we decided to use tree main interfaces: Sales forces Costs Where? Pharmacies / Packaging In Ireland Internet Website Packaging Advertising In Europe Super and Hypermarket Members of the company Packaging Advertising Free samples oil for the car etc. In Ireland Pharmacies Pharmacies vehicle an image of specialization, security and quality so it is very important for our company to be represented in this kind of store. It is cheap cause we dont have to spend a lot of money for advertising and we give a good image of our product. Obviously, we will just choose pharmacies in Ireland in the four main towns which are Dublin, Belfast, Cork and Galway. Internet Internet is a sure and clear distributor, and people came to search some of product to sell all the time in Europe. It is a very lucrative source of income, but we have to be careful and to have a consequent budget for advertising (lots of competitors). In addition, we have to offer short delivery terms to be competitive. We will promote our product thanks to our website, where people will choose, compare and buy their products. It is a good mean to make profit, without spend a lot of money in advertising and sales force to absorb costs the first year. Hyper and Supermarket Hyper and Super is the communication mean in which we invest a lot (free samples, car, oil, packaging, flyers), but its the more lucrative. It will help us to promote our product and give the image we want, targeting a large panel of population in Ireland. b) and promotion We have a budget of 500euro each month for promotion, to dispatch in all of our interface (excluded shop online which has his own budget): Logo and catchphrases 150euro to print the logo, and 250euro to print and publish our catchphrases We are designing our logo by ourselves and manufacturers will put it on toothbrushes With Feekul, you are cool An easy catchphrases to remember and clear, to give a young and nice image of the company. Calling cards 100euro to print calling cards.. Online shop Web hosting and domain, a cost of 70 euro/ month (www.feekul.com). Our online shop will cost 1000 euro. Holidays special promotion 5) Sales strategy After understand really what the consumer wants and needs it is very important to create a heavy sales strategy, in order to do what the company needs to make profits, and sales! We decide to sell our product in 3 kind of stores: pharmacies, online with our website in internet, and in supermarket and hyper in Ireland. It seems to be a good mean to launch and promote our product to target a large panel of population. 50% of our toothbrush will be sell online, because it is cheaper for us, and it permitted to absorb our cost the first year.. selling all over Europe. 25% of our product will be sell in pharmacies (in order to have an image of quality and security) and 25% in hyper and super markets the more expensive but the best mean to make our product popular. For these reasons we will have a competition advantage, because we will be represented in lots of stores, in Ireland and in Europe. We will promote toothbrushes by our own, thanks to our formation so we dont need staff to contact hyper and super, to choose the disposition and negotiate, for the creation of flyers and we will assure the delivery with our own car (we recruit one person to drive the car) For this economical choice, we will be cheap. without make any negligence about promotion and advertising. Concerning our goals: pharmacies: 150 toothbrushes for each pharmacy/ month and 100 rechargers every month (2 000 pharmacies) supermarkets: 300 toothbrushes for each supermarkets every month and 200 rechargers every month (2 000 supermarkets) Online: First five months 5 000 in total (1 000/month) and after 2 000/month rechargers 0 the fist month,then 500 until fifth month, and 1 000 until the 12th. We have a cheap product, innovative and commercialise in 3 different stores to target a large panel of the population. V/ RESEARCH AND DEVELOPMENT 1) Product evolution Anybody who uses a toothbrush will say you that it is not the best pleasure of the world and for a lot of people its even a nightmare experience. Consequently our company has to try to develop many projects for the toothbrush moment becomes a pleasure moment for the 6 billion potential users in the world!!! a) New product If our product is a success and it will be a big success, we will can to extend our range of product in the health and hygiene: It would be a very good idea to develop a larger range of perfumes toothpaste to satisfy everybody. We have to diversify to the basic perfumes which are bubblegum for child and fresh mint for adults. So with our product it will be very easy to propose toothpaste kit with different perfume like mango, coconut or chocolate The perfumes list dont have end but we choice, after a market research, the best perfumes for the customers. So without forgotten the most important perfume, a toothpaste plants-based or/and a bio toothpaste to follow/surf on the eco-friendly wave!! Develop new perfume its a good idea!! Develop famous new perfume it would be better idea!! Indeed we could ask to the famous food brand like Twix, Mars, Canterbury, Bounty or Kinder Physical appearance is more and more important in the new way of life and we are specialist in dental hygiene. Also a good dental hygiene dont permit having a great smile with very white teeth, so we could develop a product which permit to go white the teeth. It would a kind of pen which apply on your teeth. The Teeth White Pen It could be a great thing to do research on a toothpaste tablet. Its the next stage of our product. Indeed the news way of life bring about the increase the outdoor meal and decrease meal time. Our can answers to this new problem with Fee-KUL but a tablet toothpaste without toothbrush and water, it could be a best success in the world. b) New distribution channel If our product is a success and it will be a big success, we will develop new distribution channel to send always more Fee-Kul. You can buy sandwich, drink, pizza in a vending machine but also for any years newspapers, cigarettes, flowers or condoms but why not our toothbrush? Indeed the primary characteristic of our product is this mobility (With FEE-KUL, you can use our toothbrush everywhere and whenever). So we could ask to the hospital, hotel, bus or railway station, airport, motorway area to distribute our product in vending machine. And it would be preferable to do partnership with other hygiene, heath or beauty brand for install together new vending machine. In the same time our web site launch, we could launch a new website offer. You know, that its already possible for some years buy a lot of product on the web and certainly every products of the world. So why not Fee-Kul The theory is very simple: a toothbrush home delivery subscription package. Indeed a very simple report : on average, the European and so certainly Irish people change their toothbrush only twice a year but a good dental hygiene requires a renewal at least every two or three months. So our website will could be offer a subscription so that receive all the two or three month a new toothbrush with a package of toothpaste refill. Maybe it will be possible to do partnerships with the insurances, dentist or Mutual Insurance Company which propose our subscription website. c) Promotion If our product is a success and it will be a big success, we will develop promotion Channel to be always more famous. The health is big deal for the all countries and so also the dental hygiene; we are a big actor of the dental hygiene. On partnership with different country, we could offer free dental hygiene lesson in the schools. It would be the perfect advertising: we learn the most important hygiene-based with our toothbrush and after the children talk about our product with her parents. We do the good for the family and for our company. At the beginning, it would be a great thing to do a partnership with a big brand of toothpaste (Colgate, Aquafresh). Indeed to use a famous brand could be increase the fame of our new brand. Of course in compensation we will have to give to this famous brand a percentage of the profits or sales. But if we choose to do this partnership we wouldnt develop ours news toothpaste perfumes and just accept the offer of the famous brand. 2) Patents and trademark Patents The toothbrush with toothpaste inside already available, however its possible to get a patents license in compensation of money. To get a license is the operation which consists for the patents owner to give the exploitation rights of its patent to another people. The license is also a legal contract Register trademark Our registration trademark is absolutely necessary. Indeed we have to protect our brand against the potential competitor. This registration is not an obligation in the Irish law but that allowed being the only people who can use the name or the logo. Registering your trade mark creates an official record of your rights as owner of a particular trade mark and makes it easier to prevent others from using it. Trade mark registration grants a statutory right, subject to certain conditions, to prevent others from using the trade mark without the registered proprietors permission i.e. to prevent infringement . Registration confers an exclusive right to authorise others by means of licensing to use the trade mark for the goods and /or services for which the trade mark is registered. Ireland The initial application fee is 70.00. If the application is successful, a registration fee of 177.00 is payable. The fee for the renewal of a trade mark registration is 250 payable every ten years from the date of filing the application. As register trademark are territorial, indeed an Irish trademark is only valid in Ireland, we feel, that because are target market for our product expands beyond Ireland, it would be necessary to apply for patent protection abroad beyond the Irish jurisdiction. The following options are available to us: Europe We can register our brand like a Community Trade Mark, which will provide registration in the 27 Countries of the European Union with the OHIM (Office for Harmonisation in the Internal Market ). Its quite easy because its necessary to ask just one registration for to be valid across the European Union. For the registration of a Community trade mark, there is a unique fee to be paid, 900 (online) or 1050 (paper). In a Word, as in Ireland a registered Community Trade Mark is valid for ten years and it can be renewed indefinitely for further periods of ten years. Of course, they are also tax to renewed the CTM. World We can also register a international brand with the International Bureau of the World Intellectual Property Organisation (WIPO) but its still more difficult and more difficult. In addition, contrary for a european trademark, its not possible to register our brand in the world. Before we must choose each country that we want integrate this national market. It wont be necessary to register a design because our product doesnt have a particular design. 3) Research and development To constitute Research and development department in a new company be very expensive. Indeed that includes a big rise of expenses (personnel, material, patents or license). And secondly, our product our product dont have a technology stock and dont require a high technology. However technology develop very fast and have got a research and development center will be essential in the future to stay a competitive company on the healths market. Firstly, this centre will develop product in dental hygiene like the toothpaste tablet or the teeth White Pen. But after some we could develop other products for the Hygiene, Beauty or Health market. 4) System Overview Diagram We follow the procedures below when developing a new application or solution for one of our clients. This diagram shows how M.A.S.K.A. get an idea, develop it and eventually implement it. We are always striving to improve and looking at new ways to develop. All our departments work together to come to solutions. We test the feasibility and try to integrate and eventually industrialize the product before implementing. Introduction phase Begins when a client initiates a need or an opportunity. System Concept phase Defines the scope boundary of the concept Planning phase Includes Project Management Plan and other planning documents. Requirements analyses phase Analyzer user develops user requirements. Design phase Transforms detailed requirements into complete detailed system design document. Development phase Converts a design into a complete information system. Integration and testing phase Demonstrates that the developed system conforms to the specified functional requirements document. Implementation phase Implementation of the system into a production environment, and resolution of problems indentified in the last phase Operation and maintenance phase Describes tasks to operate and maintain information systems in the production environment. VI/ STAFFING AND OPERATIONS 1) Staffing We need just an employee who is responsible printing the logo on your product. This job dont require a particularly qualification. 2) Operating plan Product description Fee-kul is a toothbrush with toothpaste inside. Head brush has snap-on cap that protect bristles and toothpaste already inside in the brush handle. To dispense the toothpaste onto the brush head only need to twist the wheel on the side of the toothbrush. Location Our companys headquarter take place in Athlone because we know very good this town and also this is the centre of Ireland and all road go to Athlone. At the beginning our office is renting. Communications facilities: Internet, fax and phone, www.feekul.com , [emailprotected] , 090-6498115. Equipment A vehicle, furniture (desks and chairs), laptops, printers, phones, lamps, video projectors, kitchen facilities, coffee machine. Costs involved: Oil, sheets and furniture, wages, tax rates, rent and charges bill, maintenance, business expenses, goods. Manufacturing To produce our product we decide to outsourcing. Goldcredit Oral Care manufacturer will produce toothbrush and toothpaste. They will also focus on packing, but everything is designed by our company. Quality Assurance Goldcredit Oral Care manufacturer as an ISO9001:2000 certified supplier they provide exquisite quality. Product Delivery Our partnership in distribution is Beatties Distribution Services Ltd. They will organise the safe and efficient movement of goods. Storage From the beginning we are invest in buying our own warehouse to get in the future profit from letting Selling We are starting with online shop and buying a domain www.feekul.ie for 69 (excluding VAT) annually. Cost of designing a web application is 500. Product delivery We have agreement with courier that in every Friday will take our packages. We can give discount to customers who will buy more than 5 toothbrushes. VII/ FINANCIAL PROJECTIONS 1) Product prices To fixe our prices we include our costs . 2) Cashflow 3) Cashflow projections : summary 4) Income statement 5) Balance sheet 6) Loan