Article Review How to Profit from Lean Advertising by...

Review of How to Profit from Lean Advertising: How to Profit from Lean Advertising is an article written by Thales Teixeira to examine and explain the concept of lean advertising and how philosophies of this concept are enabling small marketing budgets to obtain value of big brands. Generally, lean procedures, philosophies, and methodologies are slowly becoming common aspects of advertising for both small and large companies. The emergence of leaning advertising as an important part of modern marketing is influenced by the ongoing spread of lean thinking. Actually, lean advertising is not only a procedure or methodology but also a philosophy that has transformed contemporary advertising methods. As a result of its widespread growth, small, medium, and large companies are faced with the need to adopt lean advertising. In his article, Teixeira begins by examining how the footwear industry has conventionally been characterized with memorable advertising to an extent that major brands have spent millions of dollars in creating spectacular TV advertisements. Some of the major brands mentioned in the article are Reebok and Nike that have spent huge amounts of money in hiring advertising agencies and signing athlete-endorsers. He proceeds to examine how most of the big brands are using online mechanisms in advertising their products through shooting videos and sharing them on YouTube. After the brief introduction of how big brands are using conventional advertising methods

Life Without Parole For Juveniles - 2068 Words

Life Without Parole for Juveniles On December 17, 1992, 15 year-old Jacob Ind went to school after having murdered his mother and stepfather in the early hours of that morning. In an interview with Frontline he recalled, â€Å"I remember I was sitting in the police station and this is how out of touch of reality I was. I had a small amount of marijuana, like an eighth of an ounce, in my bedroom. And I m telling my brother, You got to get the marijuana or else I m in trouble† (Profile Jacob Ind). His attorneys contended that he was acting in self-defense, claiming that the murders were the climax of years of insult by his parents. On June 17, 1994, he was convicted and handed a mandatory sentence of lifetime without parole. This is just one of many life experiences of juveniles sentenced to life without parole in the U.S. There have been many other instances where the juvenile was not the real murderer, but was however given the lifetime without parole sentence. In those insta nces the defendant would have been convicted of felony murder, in which the defendant could have just been an active participant in a crime during which a murder was committed and consequently, spend life in jail without parole. Felony murder came into play in the case of Devon and Jovon Knox, in July 2007, the 17-year-old twins set out to steal a car together (Sentencing Juveniles). During the car jack, one of the brothers shot and killed the car’s owner. The panel could not decide which brother pulledShow MoreRelatedEssay on Life Without Parole for Juveniles956 Words   |  4 PagesFlorida (2010) banned the use of life without parole for juveniles who committed non-homicide crimes, and Roper v. Simmons (2005) abolished the use of the death penalty for juvenile offenders. They both argued that these sentences violated the 8th Amendment, which prohibits cruel and unusual punishment. While these landmark cases made great strides for the rights of minors passing through the cr iminal justice system, they are just the first steps in creating a juvenile justice system that takes intoRead MoreA Research Study On Juvenile Life Without Parole1048 Words   |  5 Pageson a National Institute of Justice study as a Doctoral Research Assistant. Her focus is corrections, juvenile justice, and legal analyses in criminal justice (S.H.S University). In her article, â€Å"Juvenile Life Without Parole,† Spooner addresses the punishment of Juvenile life without parole and questions its constitutionality. She begins with raw numbers, including which states have the most juvenile serving LWOP. Further discussed are the facts that 98% of JLWOP inmates are male, and that black youthRead MoreEssay about Juvenile Life Without Parole, Cruel or Just Unusual?3438 Words   |  14 PagesJuveniles Sentenced to Life without Parole Cruel or Just Unusual? [pic] Juvenile Sentencing: Life without Parole, Cruel or Just Unusual? When the Judge announced the verdict â€Å"Guilty† there was a slight murmur in the court room as was expected. Then the Judge began to announce the sentence â€Å"Life in prison without the possibility of parole†, the words cutting through the air like an arrow through a paper target. The courtroom was an arena of mixed feelings, half cheering in a celebratoryRead MoreMiller V. Alabama1421 Words   |  6 PagesCourt weighed in on the constitutionality of life without parole for juvenile offenders. The case was Miller v. Alabama and actually included another case, Jackson v Hobbs, as well (2012). Both were criminal cases involving 14 year old boys who were convicted of murder and sentenced to a mandatory sentence of life without parole (2012). In 2009, juvenile courts in the United States handled an estimated 1.5 million delinquency cases that involved juveniles charged with criminal law violations (KnollRead MoreMiller vs Alabama1270 Words   |  6 Pagesof mandator y life sentences without parole enforced upon persons aged fourteen and younger found guilty of homicide. The court declared unconstitutional a compulsory sentence of life without parole for children. The states have been barred from routinely imposing sentences based on the crime committed. There is a requirement for individual consideration of the child life circumstance or the defendant status as a child. The court rejected the definite ban on life sentences without parole. This is becauseRead MoreJuvenile Justice : Juvenile Crime1035 Words   |  5 PagesStephani Portillo Honors English 10b Branson,6 May 19,2017 Juvenile Justice As juvenile crime increases over the years due to gang activity, bullying, etc. many offenders are given a life sentence without parole. There isn t a clear boundary that marks at what age should they be treated as adults because the severity of their action always effects that. Should a 6-year-old be convicted with life in prison or should they let them go? Is a 16-year-old enough to be charged with murder like an adultRead MoreThe Death Penalty For Juveniles1169 Words   |  5 PagesResearch Paper: Death Penalty for Juveniles Capital punishment for juveniles is one of the most controversial topics to ever be explored in society and in the criminal justice system. The death penalty is a rare occurrence amongst juveniles since it is so arguable as to whether they should be tried as adults. Lynn Cothern from the Juvenile Justice Resource Center suggests that â€Å"the primary purpose of the juvenile justice system is to hold juvenile offenders accountable for delinquent acts whileRead MoreContriction Of The Documentary : Second Chance Kids Reflection754 Words   |  4 Pagesamount of juveniles sentenced to life in prison without parole. The statistics throughout the documentary were shocking. For example, across the country, there are more than two thousand people convicted of murder as juveniles and sentenced to mandatory life in prison without the possibility of parole (Dornstein, 2017). My Thoughts Anthony Rolon was one out of roughly three dozen teens in Massachusetts to be convicted of murder and sentenced to mandatory life in prison without parole during theRead MoreJuveniles Should Not Receive Life Sentences1199 Words   |  5 PagesAbstract All juveniles should not receive life sentences for felony crimes committed one time. Every year in the US, children as young as 13 years of age are sentenced to spend the rest of their years of life in prison; sometimes, without the option of parole. Juvenile life without parole may also be known as â€Å"JLWOP.† Even though there’s a consensus saying that a child cannot be tried or held at the same standards as an adult and recognize that children are empowered to a higher level of treatmentRead MoreWhy Students Should Be Taught At A Prison Room Essay1305 Words   |  6 Pagesthose that participate in the program. The outside students experienced this a few weeks ago when the prison went on lockdown. A couple of the inside students were not able to attend class due to the lockdown. The dynamic of the class was different without those students. On September 20th, I missed class with the inside students. I was surprised when I returned, how many inside students said t hey missed me in class. It was refreshing to see that they care if we attend class. This class has really

Effect of Music on Grades of Students free essay sample

All Reran Quarrels, Farman Saved. Susan Tale butt, Malta Cram, Hind Jabber, Sabina Wadded, Ham Mansion Abstract The purpose of our study is to investigate the effects of music on students grades in Mathematics, Statistics and Accounting. And also investigate student wants to take lecture and give exam with music. Music has been found to have profound effect on the brain. Psychologists and scientists have been looking at the link between music, with mood, work efficiency and concentration for years.In our experiment, we hope o find a correlation or regression between music and its effect on studies and grades. 400 students were selected randomly from the deferent universities. As everybody in his life ever tried to use music during his studies so we wanted to know its effects. We used a questionnaire for that task. Different socio cultural peoples were used but main three parts was comprised into our questionnaire. Firstly we tried to know that how much students had ever taken lecture or given exam with music. Our first part was introduction In which we got to know that how much students know about music and its type and which type of music they prefer to sites. Second part objective is back born of our questionnaire because it contains the question of is students like to listen music during lecture, homework or In exams and In which subject they prefer to listen music. Does the music effect their studies and if yes then the effect is positive or negative in their opinion. Third part contains the questions of Suggestion in which they recommend that music should be used in lecture and exams or not.They told us that music can increase their performance In math or not and relationship between music and math. We get their opinion on that hey are satisfied with grades of those subjects in which they used music. At the end they told us their grades which helped us to reach at a conclusion. Introduction and Literature Review Introduction Mathematics and music have a strange connection. Music is the only art form, where the form and the medium are the same. Mathematics Is the study of mathematics using mathematics. Music is only created and experienced as music.Thus, there is a natural connection between mathematics and music. Both are experienced as pure objects of the brain, and both have meaning outside of the brain only by artificial inspections. Music Is thought to link all of the emotional, spiritual, and physical elements of the universe. This study Is conducted to know about the music and Its effect on grade of student. The main reason of selecting this topic as our research was lecture of Human Resource Management, in which background music and songs was played during our quizzes, lecture and our final exam.So we want to know that is there some relation between music/songs and study. We also wanted to know that what is the opinion of students of others university and had they ever taken lecture ND given exam with music and what do they think about that music effects their music/song during exam and lecture done in other universities or not. Music is said to affect the intellect of humans in several different ways. Specifically, it is said to affect infants more than any other age group. Music can improve learning skills, test taking skills, concentration, heartbeat, and relaxation.Music has been proven to offer several benefits for infants, young children, young adults, as well as for adults. Not only does music affect intellect, but it also benefits health. This reasoning is due to a reason heartbeat. A slower heartbeat indicates relaxation. Students usually study in quiet, relaxed surroundings while listening to serene music. Classical music can steady a fast heartbeat. For example, a students heartbeat may increase due to test anxiety. An adagio-tempo song might slow the heartbeat and help the student loosen up and relax.Exercise plays a crucial role in maintaining good health, and music can be beneficial to this. Music reduces muscle tension, resulting in a better, more efficient work out. Scientists performed controlled studies using adult males who Newer approximately 25 years old. Scientists took blood samples before and after treadmill running. The experiment found that with the presence of music, heart rate, blood pressure, and lactate secretion in the brain were significantly lower. The results proved that music improves workouts and reduces stress. Music benefits infants, young children, college students, and adults.Experiments relating exposure to music and intelligence are ubiquitous and usually positive. Music is gaining the reputation of having more power than it generally did in the past. Different types of music create different effects depending on the person. Listening to an up beat, fast Eng might give someone energy to work out; listening to a soft, relaxing song might put a person to sleep; and listening to Mozart may enhance spatial reasoning and memory in the brain. Whatever the situation may be, music seems to have a purely benefiting effect. Literature Review Ninth the advent of electronically reproduced music, background music has become increasingly prevalent in our society. The occurrence of such music is so common that an individual may not be aware of music in their immediate environment. Background music can be defined as any music played while the listeners attention IS focused primarily on a task or activity other than listening to the music (Radios Bayle, 1988). The function of background music varies with the individual listener and with the nature of the task or activity in which the listener is involved.Such a task or activity could be studying or other academic preparation. Students of all ages have often claimed that they can study and learn more effectively while listening to music. Indeed, some researchers have explored the possible transfer of cognitive abilities to other curricular areas by theorizing that exposure to music, wrought participation and formal instruction can facilitate unmusical learning Madsen, 1987; Radios Bayle, 1988; Wolfe, 1983). Yet a solid research base for these claims seems to be lacking. While music appears to enhance some individuals learning, it may be distracting to others.The possible effects of exposure to music and music instruction on unmusical learning have received some previous attention benchmarks, 1980; Wolff, 1977) discussed the extra musical effects of music education . The results of these reviews demonstrated mixed results. While some search indicated there may be some measurable effects of music instruction on cognitive skill, due to some inadequacies in the experimental designs such positive conclusions should be viewed with caution. Other researchers have utilized music as reinforce or mnemonic device (Madsen ; Forsyth, 1973; Travel-Holder, 1993).Also, studies have attempted to draw a cause and effect relationship between music study and academic achievement (Friedman, 1959). Greenberg and Fisher 11971) discovered that background music had a statistically significant effect on psychological test scores. However, the direct effects of exposure to musical sounds ring study or academic testing have received comparatively little attention. Henderson, Crews, and Barlow (1945) found that popular music distracted subjects on a paragraph comprehension test, while it had no effect on vocabulary test scores.In a similar study, Labial (1960) found background music had no effect on reading comprehension scores. He also discovered that the subjects preference for listening to music while studying had no significant effect when used as a covariate. Tough and Michaels (1975) found an interaction between gender and frequency of studying to music that affected reading comprehension scores. However, Kelly (1993) did not find this interaction in a later study. Studies that have examined the exposure to musical sounds on math skills have had similar results.Wolf and Whiner (1972) reported a statistically significant difference between music and silent conditions on arithmetic test scores. However, they attributed this difference to habituation as most of the test subjects reported that they listened to hard rock music when they studied. Wolfe (1983) found no difference in math test scores with four levels of music loudness, but did find that the subjects reported that the louder music interfered with their concentration. In her dissertation, Cox (1981) reported that classical music used during relaxation therapy had no statistically significant effect on algebra scores.Miller (1980) found no significant difference in math test scores among groups exposed to three conditions: no sound, white noise background, and background music Noon Cages Fontana Mix). Researchers have reported that the results of this body of literature reveal mixed resu lts (Tough Michaels, 1975; Madsen, 1987). However, finding optimum academic study and testing conditions for variety of students is of interest to educators in all fields. Also, the effects of environmental conditions on learning and performance may reveal keys to the inner Markings of the human thought process.In his dissertation, Hidden (1971) proposed five music reaction profiles or music listening styles. These five styles are: associative, cognitive, physical, involvement, and enjoyment. Hidden hypothesized that people listen to music in a combination of five styles where all styles are present AR some level, but one style is predominant. How a person listens to music may affect the possible transfer of cognitive abilities to other curricular areas. It is the purpose of his study to investigate the effects of popular and classical music listening styles on undergraduate students math test scores. Specifically, this study will seek to determine if any of the five musical styles, as defined by Hidden (1971), will act as a covariate, along with the presence of popular or classical background music, in Adrian North. The Effects of Music on Helping Behavior. Environment and Behavior 36 (2004). 10 Seep 2005 . This was an extremely beneficial study was performed on this topic by Mark Tartan, David Harvests, and Adrian North. These men sought to examine the manipulation of the mind based on music. They played music in a gym and examined the moods through testing their subjects immediately following their workout. They offered the participants the ability to help out a charity, thus examining the affect that the music had on them. They had two different groups which they measured those who listened to annoying music and those who listened were exposed to uplifting music. The results revealed that the uplifting music did in fact manipulate the mind by causing the subjects to be more supportive. Weinberg, Norman . The Mozart Effect: A Small Part of the Big Picture. 7 deed. Sacramento: Regents of the University of California, 2000. One particular article we came across examined the effect of classical musics mathematical rhythms.According to their studies, the format of the mathematical rhythms in Mozart pieces contain various factors which enhance mental clarity. Leslie, Teresa. The Effect of music listening on work performance. Psychology of Music. Volvo. 33, No. 2, 173-191 (2005).. This Journal article found results that indicate that in a work environment, quality of work is lowest with no music and time-on-task was longest with no music as well. It also states the environments with music help mood and increase quality of work when music is present. We hope that our experiment shows these results as well. Plate, H. The Structural Components of Music Perception. A Functional Anatomical Study. Brain. Volvo 120, Issue 2: 229-243. Oxford University Press 1997. This Journal article relates to our experiment in a more medical standpoint. Their experiment explores the relationship between the cerebral structures and music appreciation. It is essential that we look at medical Journal articles so we understand the medical basis to our experiment. Our mind is complex and extraordinary and music plays a profound affect on our brain and the way it works. McCarty, R. The Effects of Different Types of Music on Mood, Tension, and Mental Clarity. Pub Med. 1998 Jan; 4 (1): 75-84. 7 Seep 2005.. This Journal article touched on not only music and its effect on work efficiency, but also musics effect on tension, mood and mental clarity. Because it includes more than Just mental clarity, it gives us more information and research to work with. The study found that designer music (music made to have a specific effect on the listener) increased positive feelings and concentration levels. This Journal article has many similarities to our experiment and coincides with our hypothesis. Florentine, Mary. On the Behavioral Characteristics of Loud-Music Listening. Ear and Hearing: The Official Journal of the American Auditory Society. 19(6):420-428, 1998 Deck. This Journal discusses behavior and its link to listening excessively to loud music. They created a survey and test 90 subjects. Eight of the surveyors showed behaviors that are present in substance abusers. This is relevant to our experiment because we will be using rock and other types of loud music to measure concentration this Journal taps into the musical category. Sweeney, J. C. The Role of Cognitions and Emotions in the Music-approach-avoidance Behavior Relationship. Journal of Services Marketing. Volvo 16, 1: 51-69. March 2002. Emerald Group Publishing Limited. This study dealt with an experiment in a womens fashion different aspect of our experiment. The Journal states that music affects customers perceptions of service quality as well as feelings of arousal in terms of a womens fashion store. After reading different Journals like this one, it is obvious that music affects all aspects of life, not Just mood and concentration. McCarty, Rolling. The Effects of Different Types of Music on Mood, Tension, and Mental Clarity. Heartbeat 76 (2002). 17 Seep 2005 .A third study we found, looked into the connections between music, mood, and mental clarity. They sought to test the different effects that diverse genres of music had on subjects through psychological questioning and profiling. Rhea tested four genres of music from various corners of the music world; Grunge Rock, New Age, Classical, and Designer. The results were conclusive in revealing that grunge rock evoked hostility and greatly reduced mental clarity and motivation. We found this particularly important to our studies as we also plan to test primarily college students who commonly listen to grunge music.Carroll, Robert Todd. Mozart Effect. The Skeptics Dictionary 2005.. This article explores the effect that Mozart music has on the mind. It gives the history of the scientist who examined this issue. They included statistics to prove their case the students do better when they are exposed to Mozart and classical music. This article correlates to our hypothesis that classical music will improve concentration. Http://skeptic. Com/Mozart. HTML ODonnell, Laurence. Music and the Brain. 1999. 17 Seep 2005.. This article emphasizes the power of music on memory and learning, the effects of music.It includes that people who study music have better Gaps and are higher achievers than those who arent in music. It included the fact that Hungary, Japan, and the Netherlands, the top three academic countries in the world, all place a great emphasis on music education and participation in music. http:// NNW. Chronometer. Org. BRB/nil 5/Monte/musical. HTML Irish bar chart shows that mostly students of 15-24 age group dont like background music during their lectures. Green and blue bars show peoples with disagree and strongly disagree respectively. Whereas students from 25-34 age group agree that hey like to listen music during their lecture.

Thomas Jefferson Orignial Pragmatist free essay sample

Among the major themes in the book is the materialist conception of the Jeffersonian, which begins with ideas of the Creator as the divine Architect of nature, and the economy of nature, which explains the efficiency and the practicality with which the Creator made nature. These ideas become the foundation for which all other Jeffersonian ideas stem from. Among them are early conceptions of pragmatism.Therefore, the thesis of this paper concerns Jeffersonian thought exhibited early traces of pragmatism in its ideas of the Creator, the physiology of thought and morals, and useful knowledge The Jeffersonian materialist conception of God, the Architect of nature, seasoned that God must have made it possible for everyone to discover His existence and His character. Therefore, God could be externally validated through observation of nature, which made God tangible. For example, David Riotousness believed that facts which men did not yet know. .. Loud confirm the quality which already had been proved by astronomic science. We will write a custom essay sample on Thomas Jefferson: Orignial Pragmatist or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Hence, what has been observed through science can predict what lies in other parts of the universe that has yet not been observed. This suggested that there could be no subject-object split between God and man. Such arguments against subject-object split reflect pragmatist William Sesames belief of realism nearly one hundred years later, which would later influence pragmatist Hilary Putnam conception of realism another hundred years after that.Jeffersonian ideas on thinking also exposed pragmatists ideas on truth, plurality, theories, and absolutes. Jefferson remarked that differences of opinion Like differences of face, are a law of our nature, and should be viewed with the same tolerance. Abortionist further commented that since people had varying ways of thinking, the Jeffersonian believed it to be futile to ruse an absolute or to bring consistency among different thoughts through theories. This varying ways of thinking would lead to experimentation and the use of experience in determining the truth.Pragmatist William James expressed similar feelings as the Jeffersonian. Diskettes explained Sesames notion that truth were conditional and constantly evolving rather than abstract and absolute with a preference. For facts over theories. Hence, James expressed similar feelings towards truth, plurality, absolutes, and theories as Jefferson. Brittons depiction of the Jeffersonian idea of useful Knowledge closely mirrors several of pragmatist John Dews ideas on education. The Jeffersonian believed mind and body to be one. Since the mind could not survive without a living body, thinking was seen as a mode of action derived from a functioning body. Similarly, Dewey felt that the first obstacle in education was the dualism of action and knowledge. Dewey felt that knowledge was a form of action much like the Jeffersonian, and that knowledge could be obtained through action, but knowledge for its own sake could only be subordinate to action and practice.Jefferson concurred that knowledge is of little use, when confined to mere speculation: But when speculative truths are reduced to practice Knowledge then becomes really useful. Both conceptions exhibit the important premise of pragmatism of practicality. He went on to say a powerful, prosperous, republican community could result only if each class was qualified for its practical task. Dewey concurs with this sentiment as Richard Hovercrafts points out in his book Anti-limitlessness in American Life that Dewey saw education as a major force in social reconstruction.Therefore, both the Jeffersonian and Dewey viewed education as the prime vehicle in advancing societal needs and exhibited the important feature of pragmatism that all activities should be result driven. In conclusion, when the idea of pragmatism was developed into an established philosophy, it found among its influences the Jeffersonian tradition some one hundred year before it. For instance, the Jeffersonian distaste for metaphysics such as dualism between man and God, and thought and action, can be seen in pragmatist William James beliefs of realism, and John Dews ideas on education. James and the Jeffersonian believed that there exists multiple ways of thinking, resulted in the idea of plurality of truths, and because of such they viewed an inherent fallibility in theories and absolutes. Jefferson and Dews general ideas on education mirror each other closely. For example, their belief that education should provide the skills and knowledge to improve the society show the result oriented character of pragmatism. Abortionist himself sums it up the best: Eighteenth-century America could provide the inspiration, but not the confirmation for a pragmatic philosophy.